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Strategic Cooperation | FB-AUTO Joins Hands with BAIC BJ81, New Model Coming Soon
Recently, FB-AUTO officially announced a strategic cooperation with BAIC BJ81, the brand-new hardcore off-road model of BAIC ORV. Both sides will deepen collaboration in channel expansion, marketing promotion and user operation, jointly launch this tactical box-style vehicle and explore the promising hardcore off-road market. As a key player in China’s off-road cultural ecosystem, FB-AUTO boasts comprehensive traffic resources and mature community networks. Having long rooted in the off-road circle, it gathers massive high-end users and owns strong capabilities in brand empowerment, channel deployment and market conversion. This partnership marks a vital move for FB-AUTO to expand into the premium hardcore off-road segment. Inheriting over 60 years of military manufacturing heritage of BAIC, BJ81 is positioned as a tactical box SUV built on a body-on-frame chassis. Priced at 200,000 to 250,000 yuan, it is set to officially launch on August 1. Carrying the genes of the second-generation military vehicle, it is equipped with extended-range power system, standard three differential locks and ATS all-terrain control system, delivering outstanding off-road performance and comfortable daily driving. Featuring rugged boxy silhouette, retro round headlights and tactical accessories, the model boasts high recognition and has gained wide attention since pre-sale. The strategic cooperation realizes complementary advantages and resource sharing. FB-AUTO will leverage its strengths in media communication, offline communities and user management to offer full-scale marketing support, helping the new model reach target groups efficiently and boost brand popularity. Its nationwide channel network will also guarantee sound channel arrangement, order conversion and after-sales service after launch.
Official Announcement: FBLIFE Forms Strategic Partnership with ROX ADAMAS, National Distributor Recruitment Ongoing
Today, FBLIFE, a leading domestic off-road cultural ecosystem platform, officially signed a strategic cooperation agreement with premium intelligent off-road brand ROX ADAMAS. Drawing on respective core strengths in comprehensive traffic resources, offline communities and high-end off-road products, the two parties will jointly build a new ecosystem for China's high-end off-road market. The national distributor recruitment program is launched simultaneously, inviting capable partners nationwide to explore the promising trillion-level off-road market.
Official Announcement: FBLIFE Forms Strategic Partnership with ROX ADAMAS, National Distributor Recruitment Ongoing
Today, FBLIFE, a leading domestic off-road cultural ecosystem platform, officially signed a strategic cooperation agreement with premium intelligent off-road brand ROX ADAMAS. Drawing on respective core strengths in comprehensive traffic resources, offline communities and high-end off-road products, the two parties will jointly build a new ecosystem for China's high-end off-road market. The national distributor recruitment program is launched simultaneously, inviting capable partners nationwide to explore the promising trillion-level off-road market.
2026 Alxa Spring Hero Rally Kicks Off with Professional Star Drivers
The 2026 Alxa Spring Hero Rally has grandly opened in the Tengger Desert, adopting a dual format of circuit racing and long-distance rally. Nearly 320 professional drivers participated, including renowned Chinese stars from the Dakar Rally. The track combines high-speed desert sections and challenging dune areas. The event also attracted overseas participants, building an international exchange platform for off-road culture and outdoor sports.
Jiangxi Dayu Forest Hero Rally Successfully Concludes
The 2nd Off-road E-Club Jiangxi Dayu Forest Hero Rally has come to a successful end. The event featured a variety of competitions including short-track rally, T2 river crossing challenge, circuit off-road, and extreme climbing. Hundreds of drivers from East and South China gathered to compete on tracks that integrated forests, river beaches, and mountainous terrain. This rally has become an important part of the Off-road E-Club's event portfolio, forming a unique "Desert in the North, Forest in the South" off-road landscape.
The 20th Alxa Hero Rally Super T3 Off-road Race Kicks Off
The 20th Alxa Hero Rally Super T3 Off-road Race officially started in the Badain Jaran Desert. With the theme "Gathering in the Secret Land of Badain, Paying Tribute to Heroes for 20 Years", the event attracted nearly 100 teams and over 200 racing cars from across the country. Divided into Grand T3 and Mini T3 groups, the race track spans complex terrains such as deserts, sand dunes, and river valleys. With its substantial prizes and grueling challenges, it is hailed as the "Olympics of China's Off-Road Industry".
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