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Strategic Cooperation | FB-AUTO Joins Hands with BAIC BJ81, New Model Coming Soon
Strategic Cooperation | FB-AUTO Joins Hands with BAIC BJ81, New Model Coming Soon
Recently, FB-AUTO officially announced a strategic cooperation with BAIC BJ81, the brand-new hardcore off-road model of BAIC ORV. Both sides will deepen collaboration in channel expansion, marketing promotion and user operation, jointly launch this tactical box-style vehicle and explore the promising hardcore off-road market.
As a key player in China’s off-road cultural ecosystem, FB-AUTO boasts comprehensive traffic resources and mature community networks. Having long rooted in the off-road circle, it gathers massive high-end users and owns strong capabilities in brand empowerment, channel deployment and market conversion. This partnership marks a vital move for FB-AUTO to expand into the premium hardcore off-road segment.
Inheriting over 60 years of military manufacturing heritage of BAIC, BJ81 is positioned as a tactical box SUV built on a body-on-frame chassis. Priced at 200,000 to 250,000 yuan, it is set to officially launch on August 1. Carrying the genes of the second-generation military vehicle, it is equipped with extended-range power system, standard three differential locks and ATS all-terrain control system, delivering outstanding off-road performance and comfortable daily driving. Featuring rugged boxy silhouette, retro round headlights and tactical accessories, the model boasts high recognition and has gained wide attention since pre-sale.
The strategic cooperation realizes complementary advantages and resource sharing. FB-AUTO will leverage its strengths in media communication, offline communities and user management to offer full-scale marketing support, helping the new model reach target groups efficiently and boost brand popularity. Its nationwide channel network will also guarantee sound channel arrangement, order conversion and after-sales service after launch.
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